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We are committed to continuously strengthening our brands and products to improve our competitive position”. “The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. SWOT analysis – Click here to know about the SWOT analysis of Adidas Mission in the Marketing strategy of Adidas Marketing mix – Click here to know about the Marketing mix of Adidas

Adidas originals, Adidas Fun, Rockport in Sports fashion.

Reebok & Reebok classics in Active sports & casual sports, &.

They have Adidas- performance in Competitive sports,.

By emphasizing the value of quality products from a trusted brand Adidas is able to maintain its brand essence. User & benefit based positioning are the strategies Adidas uses to create distinctive image in the mind of the prospective consumer.

Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers. The Adidas group has four brands in its strong portfolio – Reebok, Adidas, Rockport & taylor made meant for different segment customer groups.Īdidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. Segmentation, targeting, positioning in the Marketing strategy of Adidasīiggest sportswear manufacturer of Europe & one of the biggest in the world, Adidas is segmented based on demographic, psychographic & behavioural factors.

Customer analysis in the Marketing strategy of Adidas.

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